Study Finds Nearly 40% of Consumers ‘Like’ Companies on Facebook to Show Brand Affiliation to Friends |
| 8/31/2010 8:30:00 AM |
ExactTarget Identifies X-Factors That Make Facebook Potent Viral Marketing Platform
INDIANAPOLIS-- A new study released today by ExactTarget finds that while consumers primarily turn to Facebook to connect with friends and for entertainment, discounts and 'social badging' are the primary reasons consumers 'like' brands on Facebook.
Featured in Facebook X-Factors, a new... Read More |
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2010 State of the Brand Report: Marketers Not (Yet) Sold on Social Media |
| 8/30/2010 4:01:02 PM |
Brand Executives Say Online Communications a Must in Generating Consumer Loyalty, but Many Question Value of Social Networking
SAN DIEGO-- Tweeting and Facebooking may be the rage among the YouTube generation, but many corporate leaders are reluctant to change their marketing approaches for the sake of social networking, according to a new national survey. Most corporate... Read More |
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Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability |
| 8/30/2010 3:58:48 PM |
Only 12.5% Take Steps to Re-engage With Lapsed Subscribers, a New Return Path Study Finds
NEW YORK-- E-retailers continue to struggle with building customized, 1-to-1 email marketing efforts tailored to subscriber response rates, or more importantly lack of response, according to Return Path’s new study -- The One-Way Conversation: Email Marketing to the Non-Responsive... Read More |
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Young Adults Strongly Prefer Offline to Online Sources for Marketing Offers, Research Reveals |
| 8/25/2010 10:17:36 AM |
North American Survey Results Show 2-1 and 3-1 Offline Preference Margin, Depending On Product
DALLAS – Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to... Read More |
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Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability |
| 8/25/2010 10:10:59 AM |
Only 12.5% Take Steps to Re-engage With Lapsed Subscribers, a New Return Path Study Finds
NEW YORK-- E-retailers continue to struggle with building customized, 1-to-1 email marketing efforts tailored to subscriber response rates, or more importantly lack of response, according to Return Path’s new study -- The One-Way Conversation: Email Marketing to the Non-Responsive... Read More |
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BERNHART UNEMPLOYMENT SURVEY RELEASED: DIRECT MARKETERS FACING LONGER UNEMPLOYMENT |
| 8/25/2010 9:36:06 AM |
Typical Length of Job Search Nearly Doubles in Past Year
Owatonna, MN, August, 2010---The job outlook for unemployed direct marketers has sharply deteriorated since last summer, according to a new study by Bernhart Associates Executive Search, LLC, a leading digital and direct marketing executive search firm.
"In Summer 2009, we asked unemployed direct marketers how... Read More |
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U.S. Postal Service Products Available at Office Depot |
| 8/19/2010 2:15:31 PM |
Flat-Rate Shipping and Priority Mail Expand Options for Customers
WASHINGTON, DC - Customers at almost 1,100 Office Depot stores across the country now have another option for shipping services.
U.S. Postal Service shipping and mailing products now are available at 1,083 Office Depot stores across the country. Priority Mail Flat Rate boxes and envelopes, Priority Mail... Read More |
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U.S. Postal Service Seeks Reclassification of Standard Parcels |
| 8/19/2010 1:50:04 PM |
Switch to Competitive Products Means Seamless Offerings for Customers
WASHINGTON— In a move designed to maintain true value in a competitive shipping market, the U.S. Postal Service has asked the Postal Regulatory Commission (PRC) to reclassify some Standard Mail parcels to complement its current shipping product line.
The strategy for Standard Mail small parcels redesign is... Read More |
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Don't Get Robbed Again |
| 8/19/2010 10:04:02 AM |
| You may have heard by now that within the next few weeks, catalog marketers will receive a landmark survey questionnaire from us. You will be asked very specific questions about your mailing practices, both catalog and other forms of mail you send, including letters and packages. Your complete and thorough responses to each question will be kept confidential and are... Read More |
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Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage |
| 8/12/2010 8:16:13 AM |
Global Audience to Twitter.com Doubles in Past Year, as Latin American Audience Grows Fourfold
Reston, VA, – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on Twitter.com growth worldwide. The study found that in June, nearly 93 million Internet users visited Twitter.com, an increase of 109 percent from the previous year, as... Read More |
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PayPal Seen as More Secure than Credit Cards for Online Shopping, says Auriemma Consulting Group |
| 8/12/2010 6:51:19 AM |
| NEW YORK -- It wasn’t that long ago that PayPal was viewed as a niche player in the payments industry, used primarily for eBay transactions. However, the most recent survey by Cardbeat®, a syndicated market research report published by Auriemma Consulting Group (ACG), demonstrates that the former upstart has become increasingly mainstream. “More than three-quarters of our... Read More |
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Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds |
| 8/11/2010 8:52:49 AM |
Changing Customer Requirements Compound Problem
NEW YORK-- Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture (NYSE: ACN). The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that... Read More |
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comScore Reports Q2 2010 U.S. Retail E-Commerce Spending Up 9 Percent vs. Year Ago |
| 8/11/2010 8:49:53 AM |
comScore Chairman Gian Fulgoni to Present Update on Q2 2010 E-Commerce Trends in Upcoming Webinar
RESTON, VA, August 10, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q2 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $32.9 billion for the quarter, up 9 percent versus year... Read More |
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Consumers Pushing Companies into Social Media |
| 8/5/2010 7:05:51 AM |
Results from a recent “Invoke Live!” study among 300 social networkers show that consumers clearly expect their favorite brands to be social media active and savvy.
BOSTON-- There is no doubt that social media has become an ideal environment for enabling people to stay connected with friends, family members and work colleagues. But now it seems that social networking in... Read More |
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Postal Service Ends Third Quarter with $3.5 Billion Loss |
| 8/5/2010 7:02:45 AM |
Cash Shortfall Likely in 2011; Customer Service Scores Remain High
WASHINGTON— The U.S. Postal Service ended the third quarter of fiscal year 2010 (April 1 – June 30) with a net loss of $3.5 billion, compared with a net loss of $2.4 billion for the same quarter last year. Third-quarter mail volume totaled 40.9 billion pieces – down approximately 700 million pieces, or 1.7... Read More |
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Free Shipping a Must for Small Business Online Purchases |
| 8/4/2010 7:26:23 AM |
99 Percent of Small Businesses Surveyed Say Free Delivery is Critical
FRAMINGHAM, Mass. -- Saving time and money is imperative to small businesses that order their supplies online, and virtually all (99 percent) say free shipping is an important decision factor when selecting a retailer. According to a recent survey commissioned by Staples (NASDAQ: SPLS), small businesses... Read More |
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Urgent Call to Action Concerning Your Next Postal Rate Hike |
| 8/3/2010 12:14:56 PM |
Dear Catalogers, Suppliers & Others With Catalog Interests:
If you have not yet taken action to help prevent your next postage rate hike, now is the time to do so. We need 100% response to maximize our chances of success. You have heard “pay me now or pay me [a lot more] later.” Now is your chance to be efficient with your time and resources, but this time is growing... Read More |
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New IAB Research Confirms Digital’s Place in Optimal Marketing Mix |
| 8/3/2010 7:29:41 AM |
“Interactive Advertising and the Optimal Marketing Mix” Shows Marketers How Proper Allocation of Media Spend to Digital Yields Significant Results
NEW YORK-- To help marketers make better decisions on investing advertising dollars, the Interactive Advertising Bureau (IAB) today released the “Interactive Advertising and the Optimal Marketing Mix” study developed by... Read More |
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Growth Ahead for Worldwide Online Advertising Spending |
| 7/29/2010 8:57:15 AM |
Spending to reach $61.8 billion this year
NEW YORK —Online advertising spending will reach double-digit growth in 2010, reaching $61.8 billion worldwide, according to a new report from eMarketer.
Unlike spending on all other major media, online advertising spending increased in 2009, growing 2% to $55.2 billion. By 2014, eMarketer estimates online ad spending will leap to... Read More |
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Measurement and Accountability Are More Important Than Ever for Marketers |
| 7/29/2010 8:33:22 AM |
This According to a Joint Forbes Insights and MarketShare Partners Survey of Top U.S. Marketers
NEW YORK & LOS ANGELES-- In response to the uncertain economic climate, U.S. companies are demanding more accountability from their senior marketing executives and marketing departments. However, many companies still have a way to go toward implementing a consistent, formal... Read More |
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