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New Products and Wholesale Sourcing
Three Additional Invention Groups Sponsor Made in America - Hot Product Contest
Six major inventor groups now supporting the Made in America - Hot Product Contest.
General Direct Marketing and Mail Order
Quill Tax Law Will Be Overturned Unless You Step Up; ACMA Provides Important Tax Talking Points Here
Vital Sales Tax Information for All Catalogs, Web Merchants, and other Direct Marketing Merchants. Must Read!
Postal
Postal Service Losses of $3.2 Billion in Second Quarter Underscore the Need for Legislative Changes
Important News for Direct Mail Marketers
Postal
Statements from the Postal Service Board of Governors and the Postmaster General on Senate Action
The following statements are in response to the vote by the U.S. Senate to approve S 1789, the 21st Century Postal Reform Act.
New Products and Wholesale Sourcing
JoTo PR Named Publicity Sponsor for Made in America Contest
JoTo Extreme PR and the National Mail Order Association partner up in time for the ‘Made in America’ new product contest
New Products and Wholesale Sourcing
Arizona Invention Association Sponsors Made in America - Hot Product Contest
Inventors groups from all over the country are being asked to step forward to help support the biggest Made in America contest ever.
Advertising
Internet Ad Revenues Hit $31 Billion in 2011, Historic High Up 22% Over 2010 Record-Breaking Numbers
Q4 2011 Sees Best Quarterly Result Ever at $9 Billion, With 20% Uptick Over Q4 2010 Mobile Achieves Triple-Digit Growth Year-Over-Year
Social Media
Quality Content is Worth the Price, Say Online Marketers
New survey shows marketers willing to pay more for quality, customization and results
General Direct Marketing and Mail Order
Acxiom Study Shows 17-34% New Revenue Potential for Retailers
Retail spend indicators reveal opportunities to increase category performance
Employment and New Personnel
BERNHART ASSOCIATES’ Q2 HIRING SURVEY RELEASED: MARKETERS’ EMPLOYMENT OUTLOOK STABLE
Layoffs/Hiring Freezes Are Down, New Job Creation Leveling Off

2012 Directory of Major Mailers

The 2012 Edition of Major Mailers is your insider’s guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success. Get Full Details Here!

Available in print and online. Order Today!
$299 : Print edition
$599 : Online subcription
Best Value => $799 : Combo Print & Online

Catalog Strategist’s Toolkit

Everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered-—from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.
Get Full Details Here!

Order your copy today!
$59.95 from the NMOA Bookstore.

2012 Direct Marketing Statistical Fact Book

2012 Direct Marketing Statistical Fact Book

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

This year’s reference book contains 11 revised chapters: Internet; Social Media; Mobile; Consumer Demographics; Email; Direct Marketing Overview; Direct Mail; Financial Services; Catalog; Nonprofit; and USPS Information, giving marketers the most current and accurate data needed to successfully plan and navigate integrated, multichannel marketing campaigns. Get Full Details Here!

Order your copy now!
$470 for electronic edition download.