JOINT STATEMENT FROM THE DIRECT MARKETING ASSOCIATION (DMA) AND THE AMERICAN CATALOG MAILERS ASSOCIATION (ACMA) |
| 3/11/2010 1:39:47 PM |
| Boston, MA, March 11, 2010 — The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work together on postal issues at the US Postal Service, Postal Regulatory Commission, and Congress, and in... Read More |
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Compendium Survey Finds 80% of Business Blog Traffic Comes from First-Time Visitors |
| 3/11/2010 7:59:50 AM |
For Effective Social Media and Blogging, Marketers Need to Develop Content for First-Timers
INDIANAPOLIS--Compendium, an enterprise platform for social media and search, announced today the results of its Corporate Blogging and Social Media Trends Survey. For the survey Compendium gathered data from 266 companies about blogging traffic, visitor trends, and Twitter usage.... Read More |
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How to Be Successful With Intelligent Mail Full Service |
| 3/10/2010 9:53:17 AM |
Tips From a U.S. Postal Service Expert
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WASHINGTON — With more than 7 billion pieces of mail processed and $2 billion in revenue generated for the U.S. Postal Service, the Intelligent Mail Full Service program has been a success story for business mailers, too, says Thomas Day, senior vice president, Intelligent Mail and Address Quality.
According to Day, “Early adopters of... Read More |
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Marketers’ Digital Spending to Overtake Print for First Time Ever, According to Outsell, Inc. |
| 3/10/2010 9:47:39 AM |
Outsell Forecasts Advertising/Marketing Spending to Grow, But Only 1.2 Percent
BURLINGAME, Calif. and LONDON--For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search... Read More |
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Summer Mail Sale Returns Customer Loyalty to Be Rewarded Again in 2010 |
| 3/8/2010 3:57:28 PM |
WASHINGTON — The U.S. Postal Service did something for the first time last year, and it was so successful, they’re planning to do it again: launch a summer sale.
The 2010 Summer Sale is scheduled to run July 1 through Sept. 30 and will provide a 30 percent rebate to eligible mailers on Standard Mail letters and flats volume above a predetermined threshold. The threshold... Read More |
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Delivering Trust, Delivering Justice -- USPS and U.S. Postal Inspection Service To Mark National Consumer Protection Week March 7-13 |
| 3/8/2010 2:38:14 PM |
| WASHINGTON — Today, the U.S. Postal Service and the U.S. Postal Inspection Service join with federal, state and local government agencies and consumer protection organizations to announce the 12th annual National Consumer Protection Week (NCPW), March 7-13. This coordinated consumer education campaign highlights the importance of protecting privacy and steering clear of... Read More |
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American Catalog Mailers Association’s National Catalog Forum |
| 3/6/2010 9:40:00 AM |
With the Annual Conference for Catalog and Multichannel Merchants (ACCM) being repositioned this year as a retail event (now called the Retail Marketing Conference), one of the only events now exclusively focused on the needs and interests of C-level catalog executives and marketers is the American Catalog Mailers Association’s National Catalog Forum, which will take place... Read More |
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New Survey Finds American Advertisers Acknowledge Hispanics' Impact on U.S. Culture but Half Don't Market to Nation's Largest Minority |
| 3/4/2010 3:45:13 PM |
A Golden Opportunity for Companies to Engage Latinos as a Driver of Business
LOS ANGELES--The 2010 U.S. Census is expected to find that Hispanics number more than 50 million in this country, and they command $1 trillion in buying power. Yet 50% of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts. The field... Read More |
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Postal Service Outlines 10-Year Plan to Address Declining Revenue, Volume Seeks Flexibility on Operations, Delivery; Possible 2011 Price Increase |
| 3/2/2010 2:25:49 PM |
WASHINGTON –Facing unprecedented volume declines and a projected, cumulative $238 billion shortfall during the next decade, Postmaster General John E. Potter today outlined an aggressive plan of cost cutting, increased productivity, and an array of legislative and regulatory changes necessary to maintain a viable United States Postal Service.
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ACMA Group Marches on Washington |
| 3/2/2010 9:33:03 AM |
On Feb. 16-17, nine American Catalog Mailers Association members were accompanied by ACMA president & executive director Hamilton Davison and me for several key meetings with top USPS management in Virginia andWashington, DC.. A few of us also stayed on for the Mailers Technical Advisory Committee (MTAC) meetings held on Feb. 17-18.
ACMA members: You can access complete... Read More |
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Seventy-Nine Percent of Large International Companies Are Using at Least One Social Media Platform to Engage with Stakeholders, Study Finds |
| 2/24/2010 6:27:55 PM |
| NEW YORK-- More than three-quarters (79 percent) of the Fortune Global 100 companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube and corporate blogs) to actively engage with stakeholders, according to a new study on the usage of social media published today by Burson-Marsteller, a leading global communications firm. This... Read More |
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Consumer “New Frugality” May Be an Enduring Feature of Post-Recession Economy, Finds Booz & Company Survey |
| 2/24/2010 6:22:11 PM |
Recession-Driven Behaviors – Increased Saving, Deferred Consumption and Weakened Brand Loyalty – Unlikely to Change as General Economy Improves
NEW YORK--A “new frugality,” born of The Great Recession and evidenced by two consecutive years of declining per capita consumption, is now becoming entrenched consumer behavior that is reshaping consumption patterns in ways that... Read More |
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Mercury Media Releases “The Power of Television” |
| 2/24/2010 6:15:56 PM |
New TV Perspectives Series Explores Video Delivery Ecosystem
MARLBORO, Mass.-- Mercury Media, the largest privately-owned, full service direct response media agency in the country, today released the first installment of TV Perspectives, a series of white papers authored by Michael Goodman, Senior Director, Research and Analytics for Mercury Media and former Director,... Read More |
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USPS Telegraphs Expected Standard Mail Incentive Plan for 2010 |
| 2/18/2010 4:32:04 PM |
| Dear ACMA Members & Nonmembers:
If you are an ACMA member, you are well aware that the USPS is anticipating launching a 2010 version of the “Summer Sale.” You have been following the updates through emails, conference calls and the member side of the ACMA website postings (www.CatalogMailers.org) so the rest of this will be no surprise to you.
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First-of-its-kind research: Facebook fan pages are effective marketing tool |
| 2/18/2010 12:22:29 PM |
| HOUSTON, Rice University -- Companies that use the popular social-media site Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty significantly among a subset of their customers, according to new research from Rice University's Jones Graduate School of Business. The study is featured in the... Read More |
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The Knot Unveils 2009 Real Weddings Survey Results |
| 2/18/2010 8:49:15 AM |
Annual survey of 21,000+recent brides across the country reveals detailed insight into American weddings, from spending to style preferences and trends. NEW YORK-- The Knot Inc. (NASDAQ: KNOT), the premier media company devoted to weddings, babies, and everything in between and the owners of The Knot Wedding Network (including the top two... Read More |
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CIT Study Finds U.S. Small Businesses Intend to Use Lessons Learned from Economic Downturn to Grow Revenues in 2010 |
| 2/18/2010 8:42:58 AM |
* 60% Expect Their Business to Achieve Growth in 2010
* 70% Say Surviving Recession Has Made Them Better Leaders
* 81% Feel Smarter About Running Their Company
* 90% Believe Current Stimulus Has Fallen Short
NEW YORK-- U.S. small business owners intend to grow their companies in 2010 by applying lessons learned from the recession, according to an exclusive study released today... Read More |
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PS Real Estate Group Licenses Maponics Neighborhood and ZIP Code Boundary Data for its Platforms |
| 2/16/2010 3:48:56 PM |
| Norwich, Vt. – Maponics announced today that the Real Estate Division of Lender Processing Services, Inc. (NYSE: LPS), a leading provider of integrated technology and services to the mortgage and real estate industries, has chosen Maponics for the boundary data required to enable local searching of its property databases. Through this agreement, all ZIP Code and... Read More |
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Customer Satisfaction with E-Commerce Rebounds, According to American Customer Satisfaction Index |
| 2/16/2010 2:47:39 PM |
| Online Brokerage Surges with the Market; E-Retail and Online Travel Sites Also Make Gains ANN ARBOR, Mich.--Customer satisfaction with e-commerce websites stages a comeback a year after suffering its first decline since 2004, according to the American Customer Satisfaction Index (ACSI). The e-commerce sector gains 1.8% to 81.4 on ACSI’s 100-point... Read More |
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Changing Models: A Global Perspective on Paying for Content Online |
| 2/16/2010 2:41:56 PM |
Will consumers pay for online news and entertainment they now get for free?
Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. Indeed, when asked to focus on specific types of content, survey... Read More |
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