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‘VERTIS OPTIMAL POSTAGE’ SOLUTION LAUNCHED FOR DIRECT MARKETERS
A Time for Growing (Not Slowing): 10 Lessons in How to Beat the Bad Economy by Aggressively Marketing Your Business
Marketers: Consider How Products Will Play a “Necessary” Role in Moms’ Lives in Order to Drive Holiday Sales
NY Marketing Veterans Launch CollegeClickTV.com
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Sales During Online Holiday Shopping Season Decline by 3 Percent

Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases

RESTON, VA, December 30, 2008
– comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the... Read More
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Direct Marketing Business Network

Wintry Weekend Weather Keeps Consumers Spending Online

Weekend Generates $677 Million in Online Spending, Nearly Double that of Weekend Closest to Christmas Last Year

RESTON, VA, December 23, 2008
– comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 51 days of the November – December 2008 holiday season. For the holiday season... Read More
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NY Marketing Veterans Launch CollegeClickTV.com

FOR IMMEDIATE RELEASE:
Contact:
Fern Marcya Edison
845-679-6319
fern@erichopr.com <mailto:fern@erichopr.com>


NEW YORK CITY MARKETING VETERANS JOIN FORCES IN LAUNCHING THE
LARGEST ONLINE LIBRARY OF COLLEGE REVIEW VIDEOS

CollegeClickTV.com Provides Students and Parents with a 360-Degree Perspective
on Today’s Colleges, Ushering in a New Era in the College Search Process

NEW YORK... Read More

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comScore Releases November 2008 U.S. Search Engine Rankings

RESTON, VA, December 19, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In November 2008, Americans conducted 12.3 billion core searches, a 3-percent decline versus October, which can primarily be attributed to November having one fewer days in the month.

Novem... Read More
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Heavy Online Spending Continues Later into the Season but Fails to Make Up for Compressed Holiday Shopping Schedule this Year


$859 Million in E-Commerce Spending on Monday, December 15 Ranks as Second Heaviest Spending Day this Season

RESTON, VA, December 21, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 49 days of the November – December 2008 holiday season. For the holiday season... Read More
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ARE ADVERTISERS SPENDING ENOUGH TO TARGET THE U.S. HISPANIC POPULATION EFFECTIVELY?

The Association of Hispanic Advertising Agencies (AHAA) Releases the Results of an Updated Right Spend Study Detailing Advertisers’ Investments in the U.S. Hispanic Market vs. the General Market for 2006 and 2007

McLEAN, Va., December 17, 2008 – Toys and consumer electronics are likely to don the lists of many shoppers this holiday season including the 46 million U.S.... Read More
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Bad Economy Spurs Home Business Start-ups

National Mail Order Association (NMOA) predicts a new explosion in people starting a business because of lay offs and fears of salary reductions.

MINNEAPOLIS, MN, December 19, 2008 – Starting a home based business has always been popular in America, and thousands of people do so each year to supplement their income and to escape the rat race of working for someone else.

Accor... Read More
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81 PERCENT OF ONLINE HOLIDAY SHOPPERS READ ONLINE CUSTOMER REVIEWS, ACCORDING TO NIELSEN ONLINE

Nearly 25 Percent of Online Shoppers Have Spent More than $500 Online this Season

New York, NY – December 18, 2008 – Nielsen Online, a service of the Nielsen Company, today announced that 81 percent of online shoppers have read product or retailer reviews by other customers when doing their holiday shopping this year. Customer reviews are an important research tool for... Read More
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Free Shipping an Important Stimulus of E-Commerce Spending Again This Holiday Season

Most Recent Week Shows Online Consumer Spending Moderates as Consumers Prepare for Final Week of Online Discounts and Promotions

RESTON, VA, December 17, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 44 days of the November – December 2008 holiday season. For... Read More
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AdGooroo Releases Special Mid-Quarter Search Advertising Report - New Report Shows Huge Q4 Advertiser Gains for Google, Yahoo! Losing Advertiser Share

CHICAGO, DECEMBER 4, 2008– Despite the economic woes facing the country and numerous predictions for the implosion of advertising online and offline, a new report released today from AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, provides evidence to the contrary.
“Google’s active advertiser count is a whopping... Read More
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Infomercial King's Viral Video Helps Launch PR Firm....

-----------------------------------------------------------

FOR IMMEDIATE RELEASE Contact: Fern Marcya Edison, Ericho Communications

845-679-6319

DIRECT RESPONSE PUBLIC RELATIONS AGENCY WILL OPEN DOORS JANUARY 1ST WITH AN INDUSTRY-FIRST:

Launches direct response video spot starring hyper-energetic Matthew Lesko

(Tampa, Fla.—January 1, 2009) There is some... Read More

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comScore Media Metrix Ranks Top 50 U.S. Web Properties for November 2008 - Retail Sites Gain as Holiday Shopping Season Kicks Off

Coupon Sites Rise 32 Percent as Tough Economy Sends Americans Searching for Deals

RESTON, VA, December 16, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for November 2008 based on data from the comScore Media Metrix service. The official start to the... Read More
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Week After Cyber Monday Brings Slight Lull in E-Commerce Sales Growth Although Tuesday, December 9 Recorded $887 Million in Sales, the Heaviest Day on Record

RESTON, VA, December 14, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 42 days of the November – December 2008 holiday season. For the holiday season through December 12, $19.44 billion has been spent online, essentially the same level compared to the... Read More
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U.S. Postal Service Beefs Up RIBBS Website - Resource for Business Mailers Offers Addressing Solutions From A to Z

WASHINGTON — Helping business mailers improve their address quality so that they can reach their valued customers is nothing new for the Postal Service. The agency has been doing that for years with its RIBBS website: ribbs.usps.gov.

Finding the information business mailers need just got easier.

The enhanced site now has site indexes that are searchable from A to Z or by... Read More
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E-Commerce Spending Jumps 15 Percent on Cyber Monday to $846 Million, the Second Heaviest Online Spending Day on Record

Eclipsed Only by Green Monday 2007 with $881 Million in Online Spending

RESTON, VA, December 3, 2008– comScore (NASDAQ : SCOR), a leader in measuring the digital world,today reported its tracking of holiday season retail e-commercespending for the first 31 days of the November – December 2008 holidayseason. For the holiday season-to-date, $12.03 billion has been... Read More

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Marketing Executives Under Growing Pressure to Show Return on Investment, As Companies Tighten Controls, The Conference Board Reports

Dec. 3, 2008…Marketing executives are under growing pressure to show a return on investment for their programs, but many are struggling and finding the process complex, according to a report by The Conference Board, the global business research and membership organization.

Many executives say they lack the technological resources necessary to measure these programs. Others... Read More
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Black Friday Sees $534 Million in E-Commerce Spending, Up 1 Percent Versus Year Ago

Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending

RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the holiday... Read More
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DESPITE CHALLENGING ECONOMY, BLACK FRIDAY TRAFFIC TO ONLINE SHOPPING SITES GROWS 10 PERCENT YEAR OVER YEAR, ACCORDING TO NIELSEN ONLINE

Online Buzz Shows Shopping Incentives Important Part of Online Consumer Discussions around Black Friday

New York, NY – December 1, 2008 –
Nielsen Online, a service of the Nielsen Company, reported today that Web traffic from home and work to the Holiday eShopping Index increased 10 percent year over year on Black Friday, growing from 28.8 million unique visitors in 2007 to... Read More
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