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Summer Mail Sale Returns Customer Loyalty to Be Rewarded Again in 2010
Delivering Trust, Delivering Justice -- USPS and U.S. Postal Inspection Service To Mark National Consumer Protection Week March 7-13
American Catalog Mailers Association’s National Catalog Forum
New Survey Finds American Advertisers Acknowledge Hispanics' Impact on U.S. Culture but Half Don't Market to Nation's Largest Minority
Postal Service Outlines 10-Year Plan to Address Declining Revenue, Volume Seeks Flexibility on Operations, Delivery; Possible 2011 Price Increase
ACMA Group Marches on Washington
Seventy-Nine Percent of Large International Companies Are Using at Least One Social Media Platform to Engage with Stakeholders, Study Finds
Consumer “New Frugality” May Be an Enduring Feature of Post-Recession Economy, Finds Booz & Company Survey
Mercury Media Releases “The Power of Television”
USPS Telegraphs Expected Standard Mail Incentive Plan for 2010
First-of-its-kind research: Facebook fan pages are effective marketing tool
The Knot Unveils 2009 Real Weddings Survey Results
CIT Study Finds U.S. Small Businesses Intend to Use Lessons Learned from Economic Downturn to Grow Revenues in 2010
PS Real Estate Group Licenses Maponics Neighborhood and ZIP Code Boundary Data for its Platforms
Customer Satisfaction with E-Commerce Rebounds, According to American Customer Satisfaction Index
Changing Models: A Global Perspective on Paying for Content Online
Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010
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Study Finds 64.9% of B2B Marketers Cannot Track ROI
MediaVest-TRA Studies Reveal Targeting Brand Purchaser Segments Results in ROI Lifts
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April 2009 - 28 posts found    <<  <  1 2 >  >>  
 

Women Business Owners Seek Policy Solutions to Current Economic Challenges

New National Women’s Business Council Report Outlines Policy Priorities of Town Hall Meeting Participants

Washington, DC – A new report released this month by the National Women’s Business Council (NWBC) outlines current policy priorities of women business owners. The report, Current Priorities and Challenges of Women Business Owners, features key policy recommendations of... Read More
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MOBILE MARKETING IS HERE…AND NOW IS THE TIME TO JUMP ON BOARD


Marketing expert explains the essentials of hottest new marketing trend

Imagine the impact the first television commercials had on their target audiences in the 1950s. They were new and consumers weren’t overwhelmed with unwanted advertisements because television was a new experience.

“Mobile marketing is that way now,” says Kim Dushinski, president and founder of Mobile... Read More
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Twitter.com Traffic More than Doubles to Rank as Fastest-Growing Property in March

comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2009

Americans Seek Financial Advice Online as Economic Concerns Persist


RESTON, VA, – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for March 2009 based on data from the comScore Media Metrix... Read More
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Postal Service Leverages Technology to Save $57 Million

Earns Award for Leadership and Innovation in Supply Management

WASHINGTON— The U.S. Postal Service has earned the R. Gene Richter Award for “Leadership and Innovation” for optimizing the use of bidding software thatresulted in savings of more than $57 million from 2005 to 2008.

Called “optimization-enabled sourcing,” the technology allows suppliers to submit multiple bids on... Read More
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American Teleservices Association Holding Legislative Conference for Contact Center Professionals

2009 ATA Washington Summit Topics to Include Regulatory Compliance and Industry Self-Regulation

Indianapolis, IN – The American Teleservices Association (ATA) will hold its annual legislative conference, the ATA Washington Summit, April 26-29 at the Hyatt Regency Crystal City in Arlington, VA. The 2009 Summit theme, Regulation is a Reality, will align industry regulatory... Read More
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Have Technical Questions About Intelligent Mail Integration?

HTML clipboardSubmit Them Now for the Next Webinar on May 1

WASHINGTON — The U.S. Postal Service is accepting questions for the next Intelligent Mail Technical Integration Webinar set for Friday, May 1, from 1 p.m. to 2:30 p.m. EDT. Mailers should submit their questions to imb@usps.gov at least four days in advance (by 5 p.m. EDT, April 27).

The Postal Service began hosting... Read More
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5.4 Billion Mobile Subscribers in 2013 – ABI Research Launches Mobile Consumer Research Service

NEW YORK--With mobile subscriptions expected to reach 4.3 billion in 2009 and to grow to nearly 5.4 billion by 2013, mobile communications have evolved from “nice-to-have,” to providing utility-like services. Wherever we are, they allow us to stay in touch, to be informed and entertained. With mobile services we can create, buy, sell, and share,... Read More

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Social Networking Growth Outpaces Email Among US Consumers

Facebook, Twitter Usage Growing While Email Usage Stays Flat During 8-Month Study

BERKELEY, Calif.--During an eight month study of over two thousand home-based consumer Microsoft Windows PCs and several hundred home Apple Mac computers in the US, ClickStream Technologies found Social Networking activity increased significantly while email usage... Read More

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BERNHART ASSOCIATES RELEASES LATEST QUARTERLY EMPLOYMENT REPORT

Bernhart Survey: Direct Marketers Planning More Cutbacks in Hiring, Layoffs and Hiring Freezes Ease

Owatonna, MN, - There are some new hopeful signs this spring that the two year decline in direct marketing employment may soon be hitting bottom, according to the latest Bernhart Associates employment report.

"Overall, hiring levels are still falling but the worst of the... Read More
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Fisher Communications Signs a Group Agreement with Backchannelmedia to Deploy Clickable TV

BOSTON, MA, - – Fisher Communications, Inc. (NASDAQ: FSCI) today announced that it has signed a station group agreement with Backchannelmedia to deploy its opt-in Clickable TV technology, which will enable viewers to easily interact with television ads and programs, bookmarking interesting content and advertisers’ offers so they can review the information “when they want... Read More
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ACMA announces “open registration” for the 2nd Annual National Catalog Advocacy & Strategy Forum

Industry invited to participate in continuing dialog with policy makers who control the catalog future

Mounting storm clouds require immediate response to challenges

Washington, DC—The American Catalog Mailers Association (ACMA) announced today that its newly-redesigned website, www.catalogmailers.org, is open for live registrations for the 2nd Annual ACMA industry-wide... Read More
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Just Under Half of Americans Have a Facebook or MySpace Account

Three-quarters of 18-34 year olds have an account on one of these social networking sites

ROCHESTER, N.Y.--It may seem like everyone is “Twittering” or updating their Facebook pages, but half of Americans (51%) do not use Twitter or have a MySpace or Facebook account. Just under half (48%) of adults have either a MySpace or Facebook page with 16% of... Read More

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Entrepreneurs Say Managing Through Recession Makes Them Sharper Business Owners, According to the American Express® OPEN Small Business Monitor

Thirty-Seven Percent Feel the Current Economic Environment Creates Opportunities for Their Business

NEW YORK--More than three quarters of entrepreneurs believe managing through the recession has made them better business owners, according to the American Express OPEN® Small Business Monitor, a semi-annual survey of business owners. Four in ten... Read More

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Uptick in Consumer Spending Online Projected for Q2

Quarterly eBillme Online Spending Index shows cautious spending offline remains amid a decrease in consumer confidence as we approach President Obama’s first 100 days

WILMINGTON, Del.--Consumer spending online, which has shown more immunity to the market conditions, is projected to increase 8 percent this quarter to $267, compared to an average of... Read More

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Census Bureau Reports Used Merchandise Store Sales Top $9 Billion in 2007

Used merchandise stores employed more than 131,000 people with $2.1 billion in annual payroll and nearly $9.3 billion in sales in 2007, according to new economic census data released by the U.S. Census Bureau.

As part of the 2007 Economic Census Industry Series, these new figures for the retail trade sector provide data on the number of establishments, sales, payroll,... Read More
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Hispanic Online Audience Growing Faster than Total U.S. Internet Market

The U.S. Hispanic online population reached 20.3 million visitors in February 2009, an increase of 6 percent from the previous year. Hispanic Internet users also exhibited a surge in online engagement, including strong increases in time spent and pages consumed. The total amount of time spent online by Hispanics increased 6.9 percent in 2009 (3.9 times faster than the... Read More
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What Women Want -- Mintel identifies which beauty products women won't trade down on

Chicago —The lipstick index holds true. New market forecasts from Mintel predict cosmetic sales in the US will rise as a result of the recession. Moreover, Mintel anticipates a higher growth rate for make-up now than it did just eight months ago (10% over the next five years versus 7%).

Mintel's re-forecasting of previously published research reports has uncovered which... Read More
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“Do Not Mail” In the News: A Symptom of More Fundamental Change

By Brian Kilcourse, Managing Partner of Retail Systems Research

As if the traditional marketing industry wasn’t suffering from new digital media already, growing public consciousness about the “green” agenda and “privacy” (and lawmakers’ response to those concerns) is creating a new threat for direct marketing organizations and those who benefit from the constant flow of... Read More
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Thirty-One Percent of Online Retailers Signed up Customers to Their Email Lists without Requesting Permission, According to New Return Path Study

Study Conducted by Return Path’s New Professional Services Group

DENVER--Online retailers have spent years optimizing their digital marketing and customer retention strategy. However, many online retailers still struggle to maximize the numerous sales opportunities available through more effective email marketing, a new study from Return Path reveals.... Read More

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Potal Rate Hike in May...Plan your Direct Mail Accordingly

Be prepared for the next postage increase, scheduled to go into effect on May 11, 2009. You can expect annual increases from now on during the month of May. The bad news is that these increases will take place every year. The good news is that they will be predictable since they have been tied to the consumer price index. This will aid people who must plan their budgets... Read More
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April 2009 - 28 posts found    <<  <  1 2 >  >>  
 

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