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2010 State of the Brand Report: Marketers Not (Yet) Sold on Social Media
Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability
Young Adults Strongly Prefer Offline to Online Sources for Marketing Offers, Research Reveals
Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability
BERNHART UNEMPLOYMENT SURVEY RELEASED: DIRECT MARKETERS FACING LONGER UNEMPLOYMENT
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Don't Get Robbed Again
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Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds
comScore Reports Q2 2010 U.S. Retail E-Commerce Spending Up 9 Percent vs. Year Ago
Consumers Pushing Companies into Social Media
Postal Service Ends Third Quarter with $3.5 Billion Loss
Free Shipping a Must for Small Business Online Purchases
Urgent Call to Action Concerning Your Next Postal Rate Hike
New IAB Research Confirms Digital’s Place in Optimal Marketing Mix
Growth Ahead for Worldwide Online Advertising Spending
Measurement and Accountability Are More Important Than Ever for Marketers
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A Time for Growing (Not Slowing): 10 Lessons in How to Beat the Bad Economy by Aggressively Marketing Your Business
Marketers: Consider How Products Will Play a “Necessary” Role in Moms’ Lives in Order to Drive Holiday Sales
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February 2009 - 42 posts found    <<  <  1 2 3 >  >>  
 

Where You Won’t Shop in 2009 Expert Explains Crash of Retail Giants

CLOSED. It’s more than just a sign on a door – it’s a sign of the times.

The longest recession in the history of the U.S. is claiming more victims, and they aren’t just mom and pop retailers this time – they are big national chains who are shuttering thousands of locations around the country, according to a new list of troubled retailers recently released by Forbes... Read More
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Direct Marketing Business Network

Noca Launches Payment System to Rid Online Merchants of Transaction Fees

Former Visa Executives Team Up to Serve E-Commerce and Media Sites Squeezed by Credit Card Processing Fees

FEBRUARY, 2009 - MOUNTAIN VIEW, CALIF. - Noca Inc., a startup founded by former Visa executives to address the high costs associated with credit card processing, today launched the beta version of its payment system that virtually eliminates transaction fees for online... Read More
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The DMA Statistical Fact Book has just been updated

Direct Marketing Statistical Fact Book
The new 2009 edition offers a concise overview of vital direct marketing information, set in an easy-to-use format, from more than 30 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report will arm you with the facts you need. The Fact Book is your exclusive source for essential direct marketing... Read More
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Postal Service Mailing Services Prices to Change on May 11

Annual Pricing Review Results in 2¢ Increase in First-Class Mail Stamp

WASHINGTON— The Governors of the U.S. Postal Service have approved new prices for mailing services, including a 2-cent increase in the price of a First-Class Mail stamp to 44 cents. Prices for mailing services are reviewed annually and adjusted each May. The new prices will go into effect Monday, May 11.... Read More
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UPS MAKING IT EVEN EASIER TO RETURN RETAIL GOODS

UPS Pilot Program with the USPS Gives Consumers More Options for Returns

ATLANTA, Feb. 10, 2009 – UPS (NYSE:UPS) is piloting a new returns service with a few pre-selected retailers that allows consumers to return items shipped via UPS by placing them in their own mailboxes for pickup by the U.S. Postal Service® (USPS).

Known as UPS Returns® Flexible Access, the offering uses... Read More
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Backchannelmedia and Gray Television Announce Clickable TV Broadcast Group Agreement


Technology Built for Digital Broadcast and Cable Providers Links TV Content to the Internet with One Click of the Remote

BOSTON, MA, February , 2009 – Backchannelmedia, an interactive TV technology provider, announced today that Gray Television (NYSE: GTN), a television broadcast company based in Atlanta, has signed an agreement for the Gray Television station group to... Read More
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36% of Social Network Users Want to Access Social Media on Their TVs, According to ABI Research

NEWYORK--(BUSINESS WIRE)--Consumers’ rapidly growing interest in social networking has resulted in many looking beyond the computer and mobile screens to the living room, according to a new study by ABI Research. A recent survey of over 1000 households conducted by the firm shows that today’s consumers are looking to extend their social networks to... Read More

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New IRI Insights: Lower-Income Shoppers Represent Major Opportunity for U.S. Retailers and Manufacturers in Challenging Economy

Lower-Income Shoppers to Spend Incremental $84 billion on CPG during Next Decade

CHICAGO--(BUSINESS WIRE)--Lower-income shoppers are the fastest-growing income group in the United States and will generate $84 billion in incremental spending during the next decade. The latest research from Information Resources, Inc. (IRI) reveals that these consumers... Read More

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Teenagers and young adults will be the first to tell you – text messaging is supplanting all else as the most efficient means of communication.

Now, businesses are catching on and embracing SMS technology, utilizing systems like EZ-Texting (www.eztexing.com), whose low-cost and self-service design are perfect for marketing in a harsh economic climate.

Big businesses like Mohegan Sun and Domino’s Pizza, as well as smaller entities such as Four Foods Studio in Long Island, are already employing EZ-Texting for marketing... Read More
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Study: How Housing Trends Impact Retail Sales

Epsilon Analysis of Spending by New Movers Finds Relocation an Essential Economic Stimulus

DALLAS, TX - February, 2009 - There is still one recession-proof category of retail consumers: new movers. According to a research report published today by Epsilon, the industry's leading marketing services firm, the average new resident spends $7,300 on everything from window... Read More
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5 ways to build instant credibility online

Prospects are skeptical, especially online.

Here are 5 copywriting techniques to help you quickly reduce skepticism ... and get Internet buyers to trust you more:

1-Credibility pre-head.
A "credibility pre-head" is a line of copy above the headline designed to instantly establish the marketer as an authority or expert. For example, I use the following credibility... Read More
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Nielsen Online Provides Web Metrics in Advance of Amazon and Yahoo! Earnings Calls

Amazon

- Web traffic to the Amazon parent company increased six percent year-over-year, from a three-month average monthly unique audience of 59.0 million in Q4 2007 to 62.8 million in Q4 2008.

- Total minutes at the Amazon parent company grew four percent year-over-year, from 5.5 billion in Q4 2007 to 5.7 billion in Q4 2008.

- The fastest growing Amazon Web brand was... Read More
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Striking Out on Your Own Despite The Economy

Expert Offers Tips for Starting Your Own Business During Recession

Scottsdale, AZ- Most people get up in the morning, grab some coffee and head out to a job where they work for peanuts, work hard, and work for someone else. Many people wonder if they worked just as hard for themselves, if they could make as much money and maintain a living. The truth is, according to... Read More
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Postal Service Ends First Quarter with $384 Million Loss

Board of Governors Focuses on Actions to Ensure Long-Term Viability of Nation’s Mail System

WASHINGTON— The U.S. Postal Service ended its first quarter (Oct. 1 Dec. 31) with a net loss of $384 million as the economic recession contributed to a 5.2 billion piece mail volume decline compared to the same period last year. The 9.3 percent volume drop marked the eighth... Read More
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Making Millions Sending Millions of Texts

Self-made multi-millionaire entrepreneur Shane Neman sold Joonbug, a household name in the event promotions world, for seven figures. The reason? While running Joonbug, Neman realized that the mass email format was losing its effectiveness. New avenues needed to be pursued. As a result, Neman founded mass text messaging platform Ez Texting (www.eztexting.com).

Now, Ez... Read More
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Making Millions Sending Millions of Texts

Self-made multi-millionaire entrepreneur Shane Neman sold Joonbug, a household name in the event promotions world, for seven figures. The reason? While running Joonbug, Neman realized that the mass email format was losing its effectiveness. New avenues needed to be pursued. As a result, Neman founded mass text messaging platform Ez Texting (www.eztexting.com).

Now, Ez... Read More
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COLLOQUY Study Reveals Reward Program Members 70% More Likely to be Word-of-Mouth Champions than Non-Members

New Word-of-Mouth Research Shows Reward Programs Are Marketers’ Best Source for Finding Consumers Who Recommend their Brands

68% of Word-of-Mouth Champions in Reward Programs Will Recommend a Program Sponsor’s Brand Within One Year

CINCINNATI (February, 2009) – Consumers who are loyalty reward program members are far more likely to be Word-of-Mouth (WOM) champions for their... Read More
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The comScore 2008 Digital Year in Review Report Highlights Key U.S. Digital Marketing Trends of the Past Year

Understanding the Landscape Vital to Digital Marketing Success in 2009

RESTON, VA, February, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a new report, The comScore 2008 Digital Year in Review, which recaps key trends in U.S. digital marketing for the year. The comprehensive report highlights the key trends in several areas... Read More
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Announcing The Underground Online Seminar® 5 February 20-22, 2009 Undisclosed Location – Washington D.C.

Don’t Miss Out!
Underground Online Seminar® I – SOLD OUT 5 Weeks Early
Underground Online Seminar® II - SOLD OUT 6 ½ Weeks Early
Underground Online Seminar® III - SOLD OUT 6 Weeks Early
Underground Online Seminar® IV - SOLD OUT 6 Weeks Early

(As a comparison most seminars are still trying to fill seats up until the very day of the event.)

Sign up Before Feb 10th, 2009 to Get... Read More
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New Paper Reveals the Keys to Capturing Generation Y Market Share — Earning Gen Y’s Brand Allegiance —

ALBANY, NY – A new paper from Media Logic, a BtoB Magazine top agency and top direct marketing firm, discusses how the current economic crisis will shape the purchasing behavior of Generation Y. Media Logic’s new paper, The Impact of Today’s Financial Crisis on... Read More
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February 2009 - 42 posts found    <<  <  1 2 3 >  >>  
 

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