Global EventView Report Confirms that Events and Web Lead the New Marketing Mix |
| 5/20/2009 1:41:30 PM |
Global marketing and sales decision-makers turn to participatory direct response channels to combat the turbulent economy
AUBURN HILLS, Mich. and DALLAS, TX – Corporate sales and marketing executives rely on events and the Web as the marketing disciplines that provide the greatest return on investment (ROI). This and other key findings can be found in the newly released... Read More |
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Strong Dollar Has Little Effect On Small Retailers, Larger Effect On Wholesalers |
| 5/11/2009 7:30:12 AM |
Small Wholesalers More Likely To Close Due To Rising Dollar
WASHINGTON, D.C. – A strong dollar (making imports cheaper and exporting more difficult) appears to have little effect on the survival rate of small retailers, according to a study released today by the Office of Advocacy of the U.S. Small Business Administration. The study covers 15 years of data, from 1990... Read More |
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USPS Summer Sale |
| 5/8/2009 12:13:02 PM |
Dear Members and Friends:
I think it is a virtual certainty that the USPS will offer a “Summer Sale” as its version of a stimulus plan, an idea quite popular in Washington these days. The plan has not been approved by the USPS Board of Governors nor has it passed Regulatory muster. However at this point, if I were a betting person, I would give it a high probability to... Read More |
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NEWPAGE TO HELP CATALOGERS REACH MORE CONSUMERS |
| 5/8/2009 12:08:29 PM |
MIAMISBURG, Ohio – NewPage Corporation, a leading producer of publication papers in North America, has launched the “Free Paper to Reach More” campaign that aims to help retail catalog companies reach more consumers. The campaign will award five catalog companies with a grand-prize of 100 tons of paper to reach approximately 500,000 new prospects for a typical cataloger.
Ne... Read More |
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New Survey Shows Dramatic Effect of Payday Cycles on Consumer Spending |
| 5/8/2009 9:09:01 AM |
CLEVELAND, OH —In the popular HBO series “The Wire,” detective Lester Freamon constantly urges his fellow detectives to, “follow the money!” But in today’s economy, this advice could be even more applicable for profit-seeking companies. A new survey released today, 2009 Payday Cycle Spending Survey, shows several powerful correlations between consumer spending habits and... Read More |
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In Line with Recent Stock Market Uptick, 60 Percent of Consumers Will Maintain or Increase Online Spending Over Next 60 Days |
| 5/7/2009 9:43:22 AM |
Increased coupon use, ad clicks among online consumer behavior and attitude trends as part of 2009 Performics/ROI Research study
CHICAGO – Performics (http://www.performics.com), the performance marketing expert inside Publicis Groupe’s Vivaki Nerve Center, today released the first month’s findings from its “2009 Online Buyer Economic Trend Study.”
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Postal Service Ends Second Quarter with $1.9 Billion Loss |
| 5/7/2009 7:46:40 AM |
Year-End Cash Shortfall Possible Despite Aggressive Cost Reductions; Mail Incentive Programs Introduced to Offset Unprecedented Volume Declines WASHINGTON, DC— The U.S. Postal Service ended its second quarter (Jan 1 – March 31) with a net loss of $1.9 billion, as the economic recession and longer-term financial pressures, such as the diversion of letter mail to electronic... Read More |
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Online shopping increasingly popular in the EU |
| 5/2/2009 7:20:58 AM |
| A recent report on "Barriers to E-commerce", presented by EU Consumer Commissioner Meglena Kuneva shows that online shopping is increasingly popular in the EU, but warns that barriers to cross border trade are holding back its development. The report published last month presents a detailed analysis of current trends in e-commerce across the EU – including per... Read More |
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UK Research: Internet and direct mail remain key to financial services |
| 5/2/2009 3:58:44 AM |
Internet and direct mail are the most popular source of information to UK consumers to find out about financial products. Over 50% claim to use the internet while a quarter say that they respond to personally addressed direct mail.
Mortgages are the only financial product where an IFA is the dominant source of information. The top reason for purchasing a product directly, as... Read More |
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Postal Market in Europe liberalised in 2011 |
| 5/2/2009 3:46:06 AM |
Member States of the European Union reached a compromise deal to liberalise postal services in the EU by 2011, following more than 20 years of Commission-led negotiations to open up the sector.
The deal includes the following main elements:
1) Full postal liberalisation by 2011 (instead of the Commission's preferred date of 2009), including for letters under 50 grammes;
2)... Read More |
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Dutch “Do-not-call” list introduced as off 1 October |
| 5/2/2009 2:23:26 AM |
Dutch Secretary of State Frans Heemskerk of Economic Affairs has postponed the setting-up of a legal “do-not-call” list with three months.
People who have already submitted an application at infofilter.nl, do not have to register again. The setting-up of the register, for which people can register if they do not want be called by telemarketeers, was planned for July 1st.,... Read More |
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Becommerce Awards 2009 |
| 5/2/2009 2:01:38 AM |
The Belgian online association Becommerce has distinguished on 29 April , electronics company Coolblue with the socalled Prix du Public. The Dutch based company, which is also active in Belgium with web shops such as Smartphoneshop, Digicamshop and Laptopshop, is this year the most popular web shop of Belgium.
Except the Prix du Public four other prices were awarded of... Read More |
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