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Study Finds Nearly 40% of Consumers ‘Like’ Companies on Facebook to Show Brand Affiliation to Friends
2010 State of the Brand Report: Marketers Not (Yet) Sold on Social Media
Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability
Young Adults Strongly Prefer Offline to Online Sources for Marketing Offers, Research Reveals
Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability
BERNHART UNEMPLOYMENT SURVEY RELEASED: DIRECT MARKETERS FACING LONGER UNEMPLOYMENT
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U.S. Postal Service Seeks Reclassification of Standard Parcels
Don't Get Robbed Again
Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage
PayPal Seen as More Secure than Credit Cards for Online Shopping, says Auriemma Consulting Group
Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds
comScore Reports Q2 2010 U.S. Retail E-Commerce Spending Up 9 Percent vs. Year Ago
Consumers Pushing Companies into Social Media
Postal Service Ends Third Quarter with $3.5 Billion Loss
Free Shipping a Must for Small Business Online Purchases
Urgent Call to Action Concerning Your Next Postal Rate Hike
New IAB Research Confirms Digital’s Place in Optimal Marketing Mix
Growth Ahead for Worldwide Online Advertising Spending
Measurement and Accountability Are More Important Than Ever for Marketers
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‘VERTIS OPTIMAL POSTAGE’ SOLUTION LAUNCHED FOR DIRECT MARKETERS
A Time for Growing (Not Slowing): 10 Lessons in How to Beat the Bad Economy by Aggressively Marketing Your Business
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Consumer packaged goods trend predictions for 2010

Mintel says new products to play on the familiar, updated for today's shopper

Chicago (November, 2009)--What will the breakthrough new products of next year be? Most likely something recognizable...with a twist. The trend experts at Mintel release their 2010 global consumer packaged goods (CPG) predictions, saying next year's new products will recreate the familiar.

"Pos... Read More
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Direct Marketing Business Network

U.S. Postal Service Announces 2010 Shipping Prices -- Price of First-Class Postage Will Not Change

WASHINGTON — The simpler way to ship — with convenient Priority Mail Flat Rate Boxes from the U.S. Postal Service — will be just as simple in the New Year, when new prices take effect.

Prices for Priority Mail, a product familiar across America through popular television and online advertisements featuring Al the Letter Carrier, will change on Jan. 4, 2010. Customers also... Read More
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Maponics ZIP Code Boundaries Captures Record Number of U.S. Postal Service Branch Closings

Maponics - the Only Place USPS.com Refers for ZIP Code Maps, Data and Information - has verified that a Significant Postal Reorganization is in fact Underway

NORWICH, Vt. (November, 2009) – Maponics announced today that the latest release of its suite of ZIP Code map data shows evidence of a record number of ZIP Code changes over the 3 months since the previous data... Read More
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Postal Service Ends 2009 with $3.8 Billion Loss -- 2010 Financial Plan Predicts More Losses Next Year

WASHINGTON — The U.S. Postal Service (USPS) today filed its 2009 fiscal year-end financial results, showing a net loss of $3.8 billion for the year — despite cost-cutting efforts resulting in $6 billion in cost savings and a $4 billion reduction in required payments for retiree health benefits. Cost savings reflect a reduction of 40,000 career USPS employees as well as... Read More
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Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance, Reveals New Research from NYU Stern

NEW YORK-- The presence of organic listings on a search engine positively impacts the click-through rates of paid search advertisements, and vice-versa, according to a new study by NYU Stern Professors Anindya Ghose and Sha Yang. This is the first empirical study to assess the impact of search engine advertising on all three entities involved in the process – consumers,... Read More
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Study examining 3,000 consumers’ use, response to social media being unveiled at ad:tech New York

CHICAGO – November, 2009 – Performics (www.performics.com), the performance marketing expert inside Publicis Groupe’s VivaKi Nerve Center, and ROI Research (www.roiresearch.com), a leading-edge analytics and technology firm, released findings from a joint study that provides strategic insights into how users adopt social networking sites and the actions they take across... Read More
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