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Maponics ZIP Code Data Quickly Becoming New Industry Standard |
| 10/21/2009 12:47:24 PM |
Monster.com, Zillow, Lowe’s and CenterPoint Energy Latest to Choose Maponics for Postal Map Data
NORWICH, Vt. (October, 2009) – Maponics, which launched an expanded suite of ZIP Code data products in July, announced four of the latest companies to choose Maponics as their postal data provider today: Monster.com ®, Zillow ®, Lowe’s ® and CenterPoint Energy ®. These... Read More |
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DMA's 'Power of Direct Marketing' Report Finds Direct Marketing Ad Expenditures Climb to Over 54% |
| 10/21/2009 8:30:51 AM |
Digital Media to Have Greater Impact on the Rebounding US Economy
San Diego, CA, October, 2009 — The Direct Marketing Association (DMA) today released The Power of Direct Marketing, an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in... Read More |
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Valpak Announces “Martha’s Dinner at Home” Sweepstakes |
| 10/20/2009 9:26:45 AM |
| (LARGO, FL – Oct., 2009) – Over 40 million Valpak envelope recipients will soon have a chance to enter a sweepstakes to win prizes from “The Martha Stewart Show,” thanks to the iconic Blue Envelope. As part of the sweepstakes, recipients of the Valpak envelope are invited to watch the how-to series, “The Martha Stewart Show” (nationally syndicated, check local listings)... Read More |
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Kudos, an open letter (and a warning) to the USPS Postmaster General (spread this around) Posted by Jim Gilbert |
| 10/20/2009 9:20:54 AM |
Over the years I’ve been super vocal about my dislike for the U.S. Postal Service and its less-than-forward-thinking bureaucracy. When it slammed direct marketers with a 20 percent postal increase back in 2007, I went (pun intended) postal on it in my Catalog Success Magazine Column.
Earlier this year after it announced its summer postage sale, I was optimistic. But once I... Read More |
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NEW STUDY FINDS MARKETERS PLANNING SHIFT IN ADVERTISING DOLLARS IN 2010: OLD MEDIA LOSING GROUND TO NEW MEDIA AND CUSTOM CONTENT |
| 10/15/2009 11:37:59 AM |
--King Fish Media Partners with HubSpot, Junta42 and Upshot Institute to Survey Agency and Client-Side Marketing Executives--
Salem, MA (October, 2009) -- A new study released today by King Fish Media finds that a structural change in the world of media is driving marketers to rethink the business of reaching customers and prospects. The King Fish Media 2009 Survey on... Read More |
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FTC Publishes Final Guides Governing Endorsements, Testimonials -- Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements |
| 10/15/2009 11:10:26 AM |
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act.
The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers,... Read More |
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comScore Announces Availability of GamePlan™ for Effective Targeting and Segmentation of Gamer Audiences Gaming Publishers and Developers Can Better Optimize Digital Strategies Using Detailed Attitu |
| 10/13/2009 9:56:40 AM |
comScore Announces Availability of GamePlan™ for Effective Targeting and Segmentation of Gamer Audiences
Gaming Publishers and Developers Can Better Optimize Digital Strategies Using Detailed Attitudinal, Behavioral and Lifestyle Attributes
RESTON, VA, October, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of... Read More |
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BERNHART SURVEY: DIGITAL AND DIRECT MARKETING EMPLOYMENT OUTLOOK SHOWS IMPROVEMENT FOR FOURTH QUARTER |
| 10/13/2009 9:14:53 AM |
30% Plan to Hire in Q4 While 45% Plan to Freeze Hiring
Owatonna, MN, October, 2009 --With the drumbeat of layoffs diminishing only faintly, the latest Bernhart Associates Quarterly Digital and Direct Marketing Employment Report shows digital and direct marketers are poised in the current fourth quarter (Q4) to add to payrolls for the third consecutive quarter.
"Clearly,... Read More |
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Epsilon Targeting Partners with AccuData to Provide Premier Data to Small- and Medium-Sized Businesses |
| 10/13/2009 9:08:08 AM |
Data on 250 Million Customers and 170 Million Unique Households
DALLAS (October, 2009) – Epsilon Targeting, a division of Epsilon, today announced that it will provide data elements of its TargetPlus national compiled file to AccuData customers. This strategic partnership will serve small- and medium-sized businesses that will benefit from Epsilon Targeting’s unique data... Read More |
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Bernhart Survey Reveals New Data On Direct Marketing Unemployment |
| 10/6/2009 7:42:48 AM |
If you're a recently unemployed direct marketer, you'll be interested in a new study that shows for the first time how long other jobless DM'ers have been looking for work and how direct marketing compares with the latest national figures on unemployment.
The innovative survey was conducted by Jerry Bernhart of Bernhart Associates Executive Search, LLC, a leading direct... Read More |
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Marketers: Consider How Products Will Play a “Necessary” Role in Moms’ Lives in Order to Drive Holiday Sales |
| 10/6/2009 6:41:52 AM |
Mo Not all generations willing to sacrifice: Allen & Gerritsen Survey reveals the spending priorities for Generation X, Generation Y and Boomers WATERTOWN, Mass.--(BUSINESS WIRE)--Though the economy and consumer optimism are beginning to lift, lessons learned by consumers during this recession will not soon be forgotten, according to an Allen... Read More |
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Customer Feedback on Social Sites Not Used to Improve Products |
| 10/6/2009 6:39:01 AM |
Time and Resources Hamper Social Media Efforts NEW YORK--(BUSINESS WIRE)--Marketers don't make changes to their products based on customer feedback, even though monitoring customer feedback is among the most common business uses of social media, according to nearly 70 percent of marketers who say they have never made a change to their products or... Read More |
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