February 2010 - 34 posts found << < 1 2 > >>
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Seventy-Nine Percent of Large International Companies Are Using at Least One Social Media Platform to Engage with Stakeholders, Study Finds |
| 2/24/2010 6:27:55 PM |
| NEW YORK-- More than three-quarters (79 percent) of the Fortune Global 100 companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube and corporate blogs) to actively engage with stakeholders, according to a new study on the usage of social media published today by Burson-Marsteller, a leading global communications firm. This... Read More |
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Consumer “New Frugality” May Be an Enduring Feature of Post-Recession Economy, Finds Booz & Company Survey |
| 2/24/2010 6:22:11 PM |
Recession-Driven Behaviors – Increased Saving, Deferred Consumption and Weakened Brand Loyalty – Unlikely to Change as General Economy Improves
NEW YORK--A “new frugality,” born of The Great Recession and evidenced by two consecutive years of declining per capita consumption, is now becoming entrenched consumer behavior that is reshaping consumption patterns in ways that... Read More |
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Mercury Media Releases “The Power of Television” |
| 2/24/2010 6:15:56 PM |
New TV Perspectives Series Explores Video Delivery Ecosystem
MARLBORO, Mass.-- Mercury Media, the largest privately-owned, full service direct response media agency in the country, today released the first installment of TV Perspectives, a series of white papers authored by Michael Goodman, Senior Director, Research and Analytics for Mercury Media and former Director,... Read More |
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USPS Telegraphs Expected Standard Mail Incentive Plan for 2010 |
| 2/18/2010 4:32:04 PM |
| Dear ACMA Members & Nonmembers:
If you are an ACMA member, you are well aware that the USPS is anticipating launching a 2010 version of the “Summer Sale.” You have been following the updates through emails, conference calls and the member side of the ACMA website postings (www.CatalogMailers.org) so the rest of this will be no surprise to you.
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First-of-its-kind research: Facebook fan pages are effective marketing tool |
| 2/18/2010 12:22:29 PM |
| HOUSTON, Rice University -- Companies that use the popular social-media site Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty significantly among a subset of their customers, according to new research from Rice University's Jones Graduate School of Business. The study is featured in the... Read More |
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The Knot Unveils 2009 Real Weddings Survey Results |
| 2/18/2010 8:49:15 AM |
Annual survey of 21,000+recent brides across the country reveals detailed insight into American weddings, from spending to style preferences and trends. NEW YORK-- The Knot Inc. (NASDAQ: KNOT), the premier media company devoted to weddings, babies, and everything in between and the owners of The Knot Wedding Network (including the top two... Read More |
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CIT Study Finds U.S. Small Businesses Intend to Use Lessons Learned from Economic Downturn to Grow Revenues in 2010 |
| 2/18/2010 8:42:58 AM |
* 60% Expect Their Business to Achieve Growth in 2010
* 70% Say Surviving Recession Has Made Them Better Leaders
* 81% Feel Smarter About Running Their Company
* 90% Believe Current Stimulus Has Fallen Short
NEW YORK-- U.S. small business owners intend to grow their companies in 2010 by applying lessons learned from the recession, according to an exclusive study released today... Read More |
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PS Real Estate Group Licenses Maponics Neighborhood and ZIP Code Boundary Data for its Platforms |
| 2/16/2010 3:48:56 PM |
| Norwich, Vt. – Maponics announced today that the Real Estate Division of Lender Processing Services, Inc. (NYSE: LPS), a leading provider of integrated technology and services to the mortgage and real estate industries, has chosen Maponics for the boundary data required to enable local searching of its property databases. Through this agreement, all ZIP Code and... Read More |
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Customer Satisfaction with E-Commerce Rebounds, According to American Customer Satisfaction Index |
| 2/16/2010 2:47:39 PM |
| Online Brokerage Surges with the Market; E-Retail and Online Travel Sites Also Make Gains ANN ARBOR, Mich.--Customer satisfaction with e-commerce websites stages a comeback a year after suffering its first decline since 2004, according to the American Customer Satisfaction Index (ACSI). The e-commerce sector gains 1.8% to 81.4 on ACSI’s 100-point... Read More |
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Changing Models: A Global Perspective on Paying for Content Online |
| 2/16/2010 2:41:56 PM |
Will consumers pay for online news and entertainment they now get for free?
Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. Indeed, when asked to focus on specific types of content, survey... Read More |
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Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010 |
| 2/12/2010 11:45:45 AM |
| London, - As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search. It outlines what 2009 will be remembered for and gives its top 10 predictions of what’s to come in 2010,... Read More |
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Recycling in Post Offices Expanding |
| 2/12/2010 11:34:03 AM |
WASHINGTON— More than 200,000 tons, and counting. That’s how much paper, plastics and other waste the U.S. Postal Service recycled in 2009, representing a decrease in its greenhouse gas emissions of approximately 1.67 million barrels of oil.
An integral part of that undertaking is the Post Office Box Lobby Recycling program which is expanding to include an additional 2,435... Read More |
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Study Finds 64.9% of B2B Marketers Cannot Track ROI |
| 2/12/2010 9:45:03 AM |
- 58% Do Not Qualify Inquiries Prior to Lead Distribution -
LOS ANGELES---Mark L. Friedman, president of The Velos Group and executive vice president of the Sales Lead Management Association (SLMA), today announced the results of the 2009 Sales Lead Management Study created by The Velos Group. Study results are now available on both the Sales Lead Management Association and... Read More |
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MediaVest-TRA Studies Reveal Targeting Brand Purchaser Segments Results in ROI Lifts |
| 2/12/2010 9:39:18 AM |
Identifies Higher-Yielding Segments That Typically Incur No Increased Ad Cost
NEW YORK--MediaVest and TRA, Inc. today revealed study findings that confirmed targeting actual brand purchaser segments, rather than demographic surrogates, significantly lifts brand ROI.
Further, the studies, the culmination of three independent case studies, identified that targeting discrete... Read More |
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Epsilon Q4 2009 North America Email Trend Results: Open and Click Rates Increase from Previous Year |
| 2/11/2010 9:53:33 AM |
Epsilon Inbox Deliverability 12% Higher than Industry Average
Dallas, Texas – Epsilon today released its Q4 2009 North America Email Trends and Benchmarks Results which show an increase from Q4 2008 in both open and click rates.
The quarterly analysis is compiled from over 7 billion emails sent by Epsilon in October, November and December 2009, across multiple industries and... Read More |
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comScore Releases “The 2009 U.S. Digital Year in Review” |
| 2/9/2010 3:32:42 PM |
Report Summarizes 2009 Digital Marketing Trends and Implications for 2010
RESTON, VA, – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The comScore 2009 U.S. Digital Year in Review. The complimentary report recaps key trends in U.S. digital media landscape, including e-commerce, search, online video, online advertising and mobile,... Read More |
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News from the American Catalog Mailers Association |
| 2/9/2010 3:23:34 PM |
Register Now For ACMA’s National Catalog Forum
Top of mind for me right now is getting word out on the American Catalog Mailers Association’s National Catalog Forum in Nashville, April 13-15. Online registration is now up on the our website; simply click here to go right to the form, or go to www.CatalogMailers.org where you'll find the registration link toward the top of... Read More |
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Postal Service Begins 2010 with First-Quarter Loss |
| 2/9/2010 3:17:29 PM |
Overnight Delivery Performance Hits 96 Percent for Fifth Straight Quarter
WASHINGTON — The U.S. Postal Service (USPS) ended the first quarter of this fiscal year (Oct. 1 to Dec. 31, 2009) with a net loss of $297 million, while posting continued high scores in quarterly delivery performance.
“In spite of the financial challenges we face today, Postal Service employees never... Read More |
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ANA/Forrester Survey: TV Advertising Budgets Are Under Siege |
| 2/8/2010 1:21:24 PM |
Fifth ANA/Forrester Survey Measures Marketers’ Attitudes Toward TV/Video Advertising
CAMBRIDGE, Mass.--A joint ANA (Association of National Advertisers) and Forrester Research Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates marketers’ continued lack of confidence in the effectiveness of television ads. And while they still express faith in the... Read More |
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Direct Marketing Association Names Robert Allen Interim President & CEO |
| 2/5/2010 3:57:29 PM |
Former CEO of The Vermont Country Store to Lead DMA During Search Process
New York, NY, — The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President &... Read More |
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February 2010 - 34 posts found << < 1 2 > >>
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