January 2010 - 28 posts found << < 1 2 > >>
|
eBay announces a new fee structure |
| 1/28/2010 5:16:30 PM |
| In an effort to attract more sellers andlistings to its online marketplace, eBay announced pricingchanges that reduce listing fees for fixed-price items and do away withlisting fees for sellers who occasionally auction items on its site. The moves reflect eBay’s realization thatit has two main types of sellers—professional merchants andhobbyists—on its online marketplace,... Read More |
|
|
|
|
|
|
|
|
|
Study: TV Ads Integrated within an Interactive, Social TV Environment Outperform Broadcast TV Equivalents |
| 1/26/2010 9:24:41 AM |
First Major Advertising Effectiveness Study in the Social TV space finds that traditional 30-second TV spots are strong performers in brand metrics ranging from brand recall to purchase intent when integrated within an interactive programming environment
CHICAGO--Akoo, the world’s largest social music television network, today announced the results of the first major... Read More |
|
|
|
|
|
|
|
|
|
|
NRF Forecasts 2.5% Increase in Retail Sales for 2010 |
| 1/26/2010 9:16:52 AM |
More Jobs, Better Housing Market to Boost Consumer Confidence
WASHINGTON-- The National Retail Federation released its 2010 economic forecast today, projecting retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 2.5% from last year. According to its quarterly Retail Sales Outlook report, influential economic indicators such as the... Read More |
|
|
|
|
|
|
|
|
|
|
PRINT OPPORTUNITIES IN AN INTERACTIVE WORLD WILL BE THE FOCUS OF THE 2010 ON DEMAND CONFERENCE |
| 1/22/2010 3:15:38 PM |
Keynote and General Sessions Speakers Address the Impact of the Digital Revolution
NEWTON, MA, January, 2010 – On the opening day of the ON DEMAND Conference, Jeff Hayes, President of InfoTrends will deliver the State of the Industry Address: Print Opportunities in an Interactive World. Hayes will kick of a series of speakers who will provide insight and perspective on the... Read More |
|
|
|
|
|
|
| |
|
|
Newspaper/Magazine Ads Seen as Best Way to Find Bargains |
| 1/22/2010 12:11:31 PM |
But, online ads do better with younger, better educated consumers
NEW YORK--How and where do consumers believe they can find the best bargains? This year the post-holiday period has seen even more sales and bargain hunters out there searching for larger discounts. With the plethora of media available to them, bargain hunters have many more places to search for the best... Read More |
|
|
|
|
|
|
| |
|
|
Outsell Report Shows Nearly Half of News Users Bypass Newspaper Sites in Favor of Google |
| 1/21/2010 1:04:20 PM |
Report Predicts Continued Drops in Newspaper Circulation as Internet Provides “News Right Now”
BURLINGAME, Calif. & London--Outsell, Inc.’s third annual News Users’ research predicts continued steep drops in US newspapers’ print circulation as consumers continue to gravitate toward the Internet for news. The firm forecasts 3.5 percent annual declines in both daily and... Read More |
|
|
|
|
|
|
| |
|
|
Search Marketing Sector Rebounds After Positive Holiday Season Led By Retail; Spend Expected to Grow by More Than 15 Percent in 2010 |
| 1/21/2010 10:10:50 AM |
Data Based on Efficient Frontier’s Q4 2009 U.S. Search Engine Performance Report
SUNNYVALE, Calif.--The Search Engine Marketing (SEM) industry posted solid sequential and year on year growth for the fourth quarter of 2009. Marketers, especially in the retail category, took advantage of growing consumer demand and took a more aggressive position with their search campaign... Read More |
|
|
|
|
|
|
| |
|
|
Discounting Altering Face of Retail |
| 1/21/2010 10:02:58 AM |
Discount Stores Well-Positioned for Growth NEW YORK--The growth of retail discounting and promotional activity is creating a shift in consumer shopping behavior towards the lower end of the retail chain and has begun to blur traditional lines of distinction between retailers. Many consumers are aware of retailers’ aggressive sales promotions across... Read More |
|
|
|
|
|
|
| |
|
|
FACEBOOK INTEGRATES NUTSHELLMAIL INTO FACEBOOK PAGES |
| 1/19/2010 6:45:17 PM |
Fan Page Administrators Can Now Connect, Re-Engage and Build Stronger Relationships with Fans through Email Newsletter Service
Palo Alto, CA – January, 2010 – NutshellMail (http://nutshellmail.com), an fbFund REV company, has just launched an easy way for any Facebook page administrator to create an automated email newsletter campaign. The NutshellMail application adds an... Read More |
|
|
|
|
|
|
| |
|
|
AdGooroo Report Shows Q4 Gains, a Decrease in Active Advertisers for Google |
| 1/19/2010 3:59:42 PM |
Quarterly Search Engine Advertiser Update shows a 12.5 percent increase in Google ad spend across top retailers and other data on Q4 performance at the big 3 engines
CHICAGO, – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today released its latest quarterly Search Engine Advertiser Update. The report’s... Read More |
|
|
|
|
|
|
| |
|
|
Anchor Intelligence Reports One out of Every Four Ad Clicks was an Attempt at Click Fraud |
| 1/19/2010 3:34:26 PM |
Proliferation of Botnets and Exploitation of Holiday Spend Caused Attempted Click Fraud Rate to Peak at 26% in Q4 2009
MOUNTAIN VIEW, Calif.--Anchor Intelligence, the leading provider of traffic quality solutions, today released the Anchor Intelligence Traffic Quality Report: 2009 Year In Review. The Anchor Intelligence network saw the average attempted click fraud rate... Read More |
|
|
|
|
|
|
| |
|
|
Social Media’s Instant Impact on Search is Focus of Moosylvania’s XL Marketing Trends Report |
| 1/19/2010 3:31:04 PM |
ST. LOUIS--A new Moosylvania report shows how Organic SEO gives a natural boost to a website’s ranking and lands it on the first page of major search engines. It is available for free at www.moosylvania.com.
Moosylvania, the digital, branding and promotion agency that recently launched Buzzhound Learning Lab, a national service dedicated to training professionals on ways to... Read More |
|
|
|
|
|
|
| |
|
|
Q4 Rounds Out Solid Year for Search among Retailers, Continued Growth for Bing |
| 1/19/2010 3:27:34 PM |
SearchIgnite issues Q4 report evaluating the state of U.S. search marketing
ATLANTA--Multi-channel retailers in the U.S. increased paid search spend by 12% in Q4 2009 from Q4 2008. These findings come from a report released today by SearchIgnite, a leading provider of search optimization solutions managing more than $400 million in paid search annually.
“In Q4 we started to... Read More |
|
|
|
|
|
|
| |
|
|
Brandvil.com Launches The First Online Brand Matchmaking Service |
| 1/19/2010 12:05:34 PM |
Brandvil Creates a New Opportunity for the Brand Marketing and Advertising Industry
El Segundo, Calif., January, 2010 – Brandvil (www.brandvil.com), the marketing matchmaking service, today announced the launch of Brandvil.com, the first online marketplace specifically designed to match brands with marketing opportunities.
In an economy where businesses are looking for... Read More |
|
|
|
|
|
|
| |
|
|
BERNHART SURVEY: DIGITAL AND DIRECT MARKETING HIRING PLANS PROMISE STRONG REBOUND IN FIRST QUARTER |
| 1/19/2010 8:59:59 AM |
46% Plan to Add Staff in Q1; Employers Speak Out on Challenges of Hiring and Retaining Talent
Owatonna, MN, January, 2010-What recession? Digital and direct marketers are planning a major ramp-up in hiring this winter, according to Bernhart Associates' latest Quarterly Digital and Direct Marketing Employment Report.
"All of our major indicators are showing significant... Read More |
|
|
|
|
|
|
| |
|
|
Online Retailers Deliver Strong Performance and User Experience During 2009 Holiday Season |
| 1/15/2010 11:09:56 AM |
Web performance monitoring company AlertSite reports availability and response times of top online retail Web sites
COCONUT CREEK, Fla.--Online sales, totaling approximately $27 billion, was not the only positive outcome for online retailers in the 2009 holiday season. Overall, during the period beginning Nov. 26, Thanksgiving Day, and ending Dec. 31, online retailers... Read More |
|
|
|
|
|
|
| |
|
|
CultureLab Releases 2010 Top 10 Trends To Watch List From Urban, Cross-Cultural, Digitally Savvy Young Adults |
| 1/15/2010 11:07:12 AM |
| DALLAS-- This year, young adults are expected to gravitate toward the tried and true -- products with which they are familiar and know best. New products that don’t address value or immediate and pressing needs will have a hard time gaining traction. So says CultureLab, a marketing agency focused on the use of consumer research and lifestyle intelligence to connect... Read More |
|
|
|
|
|
|
| |
|
|
American Catalog Mailers Association Adds Industry Vet Paul Miller |
| 1/14/2010 11:53:54 AM |
Washington, DC—Hamilton Davison, president & executive director of the American Catalog Mailers Association, today announced the hiring of Paul Miller as vice president & deputy director of the trade organization that serves the needs of catalog mailers.
Miller’s role with the nearly-three-year-old group will run the gamut from relations and close contact with U.S.... Read More |
|
|
|
|
|
|
| |
|
|
Post-Mortem Holiday Survey: Retailers Succeed When Customers Experience Mix of in-Store, Online & Catalog Shopping |
| 1/13/2010 2:50:45 PM |
Insight into Consumer Wish Lists, Budgets & Satisfaction Level with the 2009 Holiday Season; Lessons for Retailers for 2010
WATERTOWN, Mass.-- Retail stores still trump online stores as the go-to holiday destination, but online retailers are delivering higher customer satisfaction, according to a post-holiday survey of 400 people conducted by advertising agency Allen... Read More |
|
|
|
|
|
|
| |
|
|
Intelligent Mail Volume Triples in Four Weeks - Sixty Percent More Mailers Sign On to the Full Service Program |
| 1/13/2010 1:08:44 PM |
WASHINGTON - It took seven months to hit the 1 billion mark, but only four more weeks to hit 3 billion. That's the number of Intelligent Mail Full Service mailpieces processed by the U.S. Postal Service since the program's implementation last May.
The milestone mailing entered the postal distribution network the week of Jan. 4, and the actual number was confirmed yesterday.... Read More |
|
|
|
|
|
|
| |
|
|
January 2010 - 28 posts found << < 1 2 > >>
|
