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DMA Releases 2010 Statistical Fact Book

2/2/2010 1:54:30 PM

Report Shows the Range of Products Purchased Through Mobile Phones

New York, NY, — The Direct Marketing Association (DMA) today released the 2010 Edition of its Statistical Fact Book. Now in its 32nd year of publication “The Definitive Source for Direct Marketing Benchmarks” continues to adapt with the ever-changing business landscape, replacing and updating information as... Read More

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DMA's 'Power of Direct Marketing' Report Finds Direct Marketing Ad Expenditures Climb to Over 54%

12/28/2009 2:11:30 PM

Digital Media to Have Greater Impact on the Rebounding US Economy

The Direct Marketing Association (DMA) has released The Power of Direct Marketing, an annual forecast of direct marketing’s economic impact on the US economy, including advertising expenditures and sales. First published in 1995, the report is released each year in conjunction with the DMA09 Conference and... Read More

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The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2009-2010 Edition

12/16/2009 2:25:49 PM

In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures!

The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Emphasis on Short-Term... Read More

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DM to account for 53% of US ad spend in 2009

12/31/2008 4:54:05 PM

According to the Direct Marketing Association Power of Direct Marketing, in 2008 commercial and nonprofit marketers will spend $176.9 billion on direct marketing, accounting for 52.1% of all ad expenditures in the US. These advertising expenditures will generate approximately $2.057 trillion in total incremental US sales. In 2008, direct marketing accounted for... Read More

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DMA Publishes 30th Edition of 'Statistical Fact Book'

3/12/2008 5:21:31 PM

‘The Definitive Source for Direct Marketing Benchmarks’ Enters Its 30th Year

New York, NY, 2008 — The Direct Marketing Association (DMA) today announced the publication of its Statistical Fact Book, now celebrating 30 years as one of DMA’s best-selling research offerings. From basic benchmarks to detailed data, this book provides marketers with easy access to information... Read More

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