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Marketers Send High Volumes of Email to Non-Responsive Customers, Endangering Email Deliverability
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Epsilon Q4 2008 U.S. Email Trend Results: Key Performance Metrics on the Rise Despite Recession
4/7/2009 12:24:38 PM
Open Rates Increase for the Third Consecutive Quarter

Dallas, Texas – April 7, 2009 - Epsilon today released its Q4 2008 U.S. Email Trends and Benchmarks Results which shows an increase in deliverability and open rates.

The quarterly analysis is compiled from 7.7 billion emails sent by Epsilon in October, November and December 2008, across multiple industries and more than... Read More
Topics:  
Email Marketing
Posted by  John Schulte
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Direct Marketing Business Network

EPSILON RESEARCH SHOWS EMAIL CAMPAIGNS POSITIVELY INFLUENCE CONSUMER PACKAGED GOODS PURCHASES, PERCEPTIONS
3/9/2009 12:18:46 PM
62% of National Survey Respondents Say Email Has a Direct Impact on Offline CPG Activities Such As Purchasing Decisions

DALLAS – The receipt of permission-based email from a consumer packaged goods company positively influences consumers’ offline purchasing decisions, enhances the company’s reputation and generates loyalty to its brands, according to the latest research... Read More
Topics:  
Email Marketing
Posted by  John Schulte
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Epsilon Survey Shows the Benefits of Permission-based Email Marketing Transcend the E-Commerce World
2/16/2009 3:36:29 PM
57% of Consumers Feel More Positive About Companies Who Send Them Emails

40% of Consumers Say Email Increases the Likelihood of Future Purchases

DALLAS (February, 2009) -- The benefits of permission-based email marketing campaigns extend far beyond e-commerce transactions and have a significant impact on purchasing behavior and consumer loyalty in the bricks and mortar... Read More
Topics:  
email marketing
Posted by  John Schulte
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