The Dirt on Direct Mail: Marketers Boost Revenues and Cut Costs While Reducing Environmental Waste |
| 3/12/2008 5:38:13 PM |
| BOSTON, MA--March, 2008) - In the new benchmark report, "Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste," the Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that companies are facing ever-growing concerns from consumers and others about the environmental impact of their direct mail solicitations. In fact, 40% of companies surveyed... Read More |
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