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Consumers Pushing Companies into Social Media

8/5/2010 7:05:51 AM

Results from a recent “Invoke Live!” study among 300 social networkers show that consumers clearly expect their favorite brands to be social media active and savvy.

BOSTON-- There is no doubt that social media has become an ideal environment for enabling people to stay connected with friends, family members and work colleagues. But now it seems that social networking in... Read More

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Social Media Marketing

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Bazaarvoice and CMO Club Survey: CMOs Look For Higher Social Media Measurability in 2010

12/14/2009 10:03:50 AM

CMOs Plan to Invest More in Social Media and Expect These Activities to Have a Direct Impact on Global Revenues

AUSTIN, Texas--(BUSINESS WIRE)--Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today previewed the results of a new survey conducted with The CMO Club that illuminates the biggest challenges, plans, and... Read More

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Social Media Marketing

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YouTube Surpasses 100 Million U.S. Viewers for the First Time

3/4/2009 5:13:18 PM

Americans’ Time Spent Viewing Jumps 15 Percent versus Previous Month

RESTON, VA, – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008. YouTube... Read More

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Social Media Marketing

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B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media

2/23/2009 5:14:09 PM

New Segmentation Enables Technology Marketers To Profile The Social Media Behaviors Of Their Customer

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of... Read More

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Social Media Marketing

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